What kind of strategies would you use to market a hair salon & day spa?

Posted by on . 2 comments.


If you were given the opportunity to market a hair salon & day spa who has a good reputation in your area, what would you do? Coupons, advertisement, free haircuts or visits to the day spa?



Comments

  1. Danielle B says:
    August 5, 2009 at 10:25 am

    If you already have a good reputation, I wouldn’t offer a discount. I feel that discounts and coupons can tend to make places look cheap or desperate. But there are many fun things you can do to attract more clientele, such as:

    Create some fun packages/parties:

    1. Girls Night In – plan/advertise a ladies night when you will serve wine/cheese, etc to all guests…encourage woman to bring friends and enjoy!

    2. Charity night. Team up with a local charity and plan a "charity night" when you will donate a portion of the proceeds to the charity. Make sure that you send out a press release to all media outlets to promote this. Also, you may want to ask the charity to promote it.

    3. Fund raising. Seek out local clubs which may be looking for fund raising ideas and offer them a gift certificate fund raiser.

    4. Articles. Write an article pertaining to health and beauty. Make sure the last paragraph is "about the author" to ensure that you get your salon’s name out there.

    I am full of ideas…contact me if you would like more! My website is in the source list. I would be happy to help.

    Good luck!

  2. memememe says:
    August 5, 2009 at 10:25 am

    #1 Invent a catchy name
    #2 Offer a service or product to make the spa different – Something that NOBODY else in the area offers.
    #3 Price the services affordably but NOT too cheap. Determining the target market of a spa, the clientel obviously do not expect to get anything cheap. They will see it as"you get what you pay for"

Leave a Reply